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We LOVE infographics

Recently at Fish Tank Creative we have had some fun working with infographics.

Therefore next week we are going to give you some advice on how infographics can be used to effectively display important information.

For now enjoy these beautiful infographic posters from That’s ADV Baby

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Ikea Instagram

Instagram just got bigger!

Ikea have taken Instagram to a whole new level. Using Instagram’s tagging features and grid structure the furniture retailer has created an account that functions just like a website.

The Instagram account @ikea_ps_2014 showcases 34 items of it’s latest collection. By clicking on any picture you are taken to another account devoted to that piece of furniture.

This unique marketing campaign was created by the ad agency Instinct and was developed to reflect the 2014 PS Collections main concept of ‘Always on the move’. We personally think they have nailed it!!

Could this brilliant idea change the original functionality of Instagram and inspire other marketers around the world?

IKEA PS: Instagram Website from Instinct on Vimeo.

Ikea Instagram

Social Media

Getting the most out of social media

Using social media to increase the growth of your business is fun and exciting but it can also be a little overwhelming considering the amount of online resources that are available to help you get started.
To make it a little easier for you we have jotted down a few tips that we have found helpful at Fish Tank Creative.

Post at the right time

The most effective times to upload content to your social media is between the hours of 6am – 8am and then again in the afternoon at 2pm – 5pm.
Although its important to know who your audience is and when they will be using social media. Once you have determined this you should aim to schedule your posts around those times.

Create relevant content

If you can post information that is current and relevant to your customer, you’ll give your audience a reason to read your posts and from there visit your website.
Social media updates can consist of pretty much anything that will engage your audience. Try posting about local news, images, status updates on your company and its latest projects, local events and even jokes!

Post regularly

Your audience wants regular updates and that’s what will keep them coming back.
Different social media platforms suggest a different posting frequencies. Posting on Facebook should be limited to 2-3 times a day, 7 days a week where as LinkedIn should be cut down to once a day and only on weekdays.

Develop a consistent style

Use a consistent style for your posts to create a voice for your business. If it helps create a basic style guide and keep the language style the same to develop an online personality.

Connect with others

Further define your company’s personality by connecting with relevant groups to determine how you want to be seen. Also interacting with your audience is always appreciated. Reply to both positive and negative comments, acknowledge their status updates and provide advice when appropriate.

Social Media

Beams Art Festival

BEAMS arts festival 2014

Every year for one night only in September the streets of Chippendale are illuminated with various creative talents to bring forth a showcase of colour, form, movement and sound.

This year Fish Tank Creative are the creative sponsor for this inspirational event and are having some fun putting together the print & digital material and even some promotional merchandise.

Beams Art FestivalBeams Art Festival

seo best practices

SEO Best Practices

A simple and cost effective way to improve your websites Search Engine Optimization (SEO) is to begin with managing your on-page optimization.

What is on-page optimization you may ask? Well it is an area of SEO that applies to the content and structure of your website.

So let’s get started!

On-Page Optimization can be divided up into a number of areas;

  1. Keywords
  2. Title Tag
  3. Meta Descriptions
  4. Image and Alt Tags
  5. Headers

Keywords

Prior to creating any content for your website keyword research is of most importance and can make or break your website.

There are two types of keywords, primary and long tail.

  • Primary Keywords
    The most important while optimizing a web page and should appear in vital areas such as the title and header tags.
  • Long Tail Keywords
    Long tail keywords support your primary keyword and don’t usually score as many hits but are more specific and therefore has fewer pages to compete with.

Title Tag

The Title Tag (title elements) is the most critical form of on-page optimization and is used in search engine result pages to display a snippet of a given page. Google will only display the first 50-60 characters of your title so be mindful of length and keep your important keywords close to the front. Long title tags have 20% lower click through rate as they can be considered as incomplete.

Meta Descriptions

As of 2009 Google announced that meta descriptions have no effect on your ranking in search engines but instead are important in gaining user click-through rates as they provide searchers with information on the given page. The optimal length for your description is roughly 155 characters. Rework your primary keyword into the description for better results.

Image and Alt Tags

Renaming any image file name and alt attribute to include a keyword is a must do! Although you don’t want each image to have the same keyword otherwise it appears to be spam. Ideally you would want each image to use different keywords so try using at least 3-4 different keywords for your images.

Header Tags

Header Tags aren’t a huge contributing factor to SEO but they should be taken advantage of whenever possible. Try to incorporate your primary keywords into post and page titles and any long tail keywords into the sub-headers.

seo best practices

letterpress label

Letterpress love

At Fish Tank Creative we are looking into different treatments for our brand development and we can’t help but admire these beautiful letterpress examples. Thought we would share them with you!

letterpress label
letterpress business card
letterpress business card
letterpress illustration
letterpress invite