Create a compelling campaign to get the travellers to download the MATCHA app and play to win an iPAD. Sounds easy.
Working with OOH client APN and NEWS Corp to develop a campaign to direct engagement with the Daily Telegraph website through their new app MATCHA. The aim of the game on the app is the match the headline to the images from The Daily Telegraph.
The functionality of their app uses beacon technology on the bus. Ultimately, get travellers to go online, download the app, play against other travellers on their journey.
To give the user a feeling of “in the moment”, we chose local photography of local traffic, and shots of active handheld devices. We decided that icons for the quick and easy recognition of action required to WIN!
Our campaign started in January on Sydney buses. Feedback on results has been very positive so far. Have you considered who you might use for your next creative campaign? This year, consider the team at Fish Tank Creative.