It’s 2014 and the end of the first week of Fish Tank Creative reopening since our break over the Christmas period.
We felt we needed something to make us smile and this Twitter page did the job nicely
Thank you @FacesPics
Today Google pays tribute to famous industrial designer Raymond Loewy with a Google Doodle celebrating his 120th birthday.
Loewy was an industrial designer, famous for his work across a wide range of design disciplines and industries. Some of his most well recognised works include the Shell logo, Lucky Strike package, the redesign of the Coca-Cola contour bottle, the livery for Air Force One and the Pennsylvania Railroad S-1 locomotive.
Unfortunately Loewy passed away in 1986. Included below are some images of Loewy’s amazing design range, but for a complete biography and gallery of his work head on over to the official website.
As happened in September, people in Sydney have taken to Twitter to post pictures, warnings and comment on the bushfires taking place.
These are just a few of the stunning pictures that have been posted.
Apple has knocked Coca-Cola out of the top position in Interbrand’s annual rating of most valuable brands. This is the first time in 13 years that Coca-Cola has not taken out the top spot, being pushed down to third by Apple and Google.
Could this be a precursor to how global brand values will continue to change in the future?
TorchMedia is one of our fabulous clients. They are a specialist Out-of-Home company with high impact shopper and commuter facing media formats. Kirsty Dollisson, GM and OMA member, has just written a terrific article on POS, and how the instore brand experience influences the choice of purchase.
Here at Fish Tank Creative we’re always trying to promote sustainability and do as much as we can to work in an eco friendly manner. We’re proud to be able to say that for the second year running we’ve completed branding work for the MarketPlace Leichhardt Annual Enviro Expo.
The event started on Monday and runs until Wednesday, 2nd of October. There are loads of free events happening aimed at both adults and kids, so everyone can find something that they’re interested in. The link above will take you to the full event program on the MarketPlace Leichhardt website.
Fish Tank Creative worked across a large range of collateral for this event, including press ads in both the Inner West Courier and Ciao! magazine, program flyers, web banners for Facebook and the MarketPlace Leichhardt website, a digital brochure, large posters and banners to be hung in the centre, and delivering a new wall triptych. Throughout this range of work we have kept a strong application of the brand as well as helping to promote the message of sustainability.
So if you’re looking for something to do in the Leichhardt area over the coming week get along to MarketPlace Leichhardt, check out the diverse range of free events and enjoy the lovely branding work that runs throughout the event. Other examples of Fish Tank Creative’s work for MarketPlace Leichhardt can be found on our website here.
Here at Fish Tank Creative we’re very excited about the announcement from Wacom for their new stand alone tablets and pressure sensitive stylus for iPad.
The Intuos Creative Stylus for iPad is looking very handy. At an affordable price and offering 2048 levels of pressure sensitivity via Bluetooth, it seems like a great accessory for the iPad. Whilst there are already many stylus pens available for iPads, the ability to have pressure sensitivity when using sketching programs makes this stylus a very appealing choice for anyone working within a creative field.
Wacom is releasing two stand alone 13″ tablets. Both will feature full HD displays with touch control, front and rear cameras, Wi-Fi and ship with the Wacom Pro Pen, giving you 2048 levels of pressure sensitivity.
The Companion runs Windows 8 and comes in two versions. The standard version gives you 8GB of RAM and a 256GB SSD, whilst the Pro version comes with 8GB of RAM and a 512GB SSD. The companion is definitely aimed at professional artists and allows for the installation of Adobe Creative Suite programs like Photoshop and Illustrator.
The Companion Hybrid works off Android and functions as a Cintiq tablet when connected to a computer or as an Android tablet when unplugged. It’s still got some fairly impressive technology inside it, running on Android 4.2 and housing an Nvidia Tegra 4 CPU. It comes in both 16GB and 32GB versions.
All three of these would be versatile tools for Fish Tank Creative. Having a tablet with high level sketching functionality would allow us to speed up the creative process when formulating concepts for our clients. It would also open up our ability to edit on the fly, making meetings more dynamic and intuitive. Being able to do some personal sketching whilst hanging out during lunch breaks in the parks and cafes of Chippendale wouldn’t go amiss either.
We’ll definitely be looking into the creative and productive possibilities that these three devices can provide when they release in the next few months.
It’s a boy!
Fish Tank Creative is happy to announce the addition of a new designer to the studio, Joe.
Joe comes to Fish Tank Creative having past experience studying at Shillington College, working as a designer in North Ryde and freelancing in both Australia and the UK. Joe has experience working across a wide range of design mediums and for both small businesses and large corporations. With strong conceptual and illustrative skills, as well as a… ‘diverse’… taste in music, Joe is a welcome addition to Fish Tank Creative’s already strong design team.
Trust me to find the perfect design studio on a street whose name needs to be spelled for people to get the spelling right. Fish Tank Creative is moving to 23 Meagher Street, Chippendale in the next week or so.
I was happy to call it “Mee-gher” Street, then a pal said her friend called it “Marr” Street. Then I googled it, and came across a zillion variations, from Gaelic people who had immigrated all over the world from Waterford, Ireland, and who chopped and changed their name pronunciations to suit.
I also found this explanation: “the original name was O’Meagher and when the immigrants arrived most dropped the O. In Galic the e and g are silent so the correct pronounciation is Ma Her.” This is a post by Irene Meagher, on one of the forums on www.ancestory.com
After reading several hundred posts, I think this is the way to go?