Be desirable! Keep your pipeline full with these promotional marketing tactics!
Recently Fish Tank Creative partnered with AEH Property Group to make some website changes to help increase the sites conversation rate. Our solution included adding an email capture form at the top of every sidebar. Having this new lead generation element positioned above the fold means users are more likely to notice and act on the call to action before having to perform a scroll action.
We develop content, and the type of content varies. To be an effect marketing tool for your brand, the trick is getting the context right. The aim of the game is to build a community of readers who relate to your message and find your content relevant. What do your audience relate to best?
Fish Tank Creative and Concession Planning worked closely with the facilities management group, CBC GROUP to redesign their company website.
They now have a beautiful responsive CMS site with strong branding throughout. The new platform also features an interactive safety induction that allows for required sub contractors to complete an easy online questionnaire and agreement, which in turn cuts the internal admin processes for CBC Group.
For the potential client searching online, company statistics as infogrpahics show success in their sector in a snapshot, and gives the viewer a simple path to all core services, and required information.
The property buying market represents a great deal more than just a material purchase to people these days; it truly is a lifestyle purchase. For a great return on investment, you must harness the selling points of this projected lifestyle, with strategic marketing and results driven design.