Getting the most of your content on social media means making it easy to share and enjoy by your customers. So we have put together some simple tips that will help you make the most of your great content.
Google Analytics is a powerful website analysis tool which helps you understand the people who use your website. But how can this help your business? We’ve put together five ways Google Analytics can help you improve your marketing strategy and keep visitors engaged with your website and business.
Google Analytics shows you what parts of your website are attracting interest and the key words and phrases which pull in new visitors through search results. Meaning you can offer new content and services your customers are interested in.
Help weed out content your customers are not interested in. Sometimes content is just not appealing, other times bad positioning can lead to great content being lost. Having a lacklustre heading is the first step in losing customers focus and an easy fix. There are some great guides out there to help write a punchy headline.
Bounce rates are when visitors leave your site without clicking through to other pages, which means they are not engaging with your content and your business. Google Analytics helps break down what point visitors leave your site so you can see what’s turning customers away.
If your customers are mainly using a mobile to use your site or a specific browser it’s vital that your site is optimised for that platform and they are getting the best viewing experience. This is where having a responsive website is important, so no matter which platform they are using your site will still be fully functional. The geo location feature of Google Analytics is also helpful in targeting your key audience and producing content that is relevant to them.
You can use Google Analytics to compare your customers engagement with that of your competitors and find out where your site needs improvement. However this tool’s usefulness can depend on if your competitors are also using Google Analytics.
With all this in mind, we have put together some simple steps you can take to make your WordPress site more secure, whether you are a tech wizard or a self proclaimed luddite.
Strong passwords .
I know it sounds simple but it’s the first step, and can make a big difference! Avoid phrases or words or important dates. A password generators a great help with this, just remember to save it somewhere secure!
Limit your logins.
By limiting your login in attempts to 3 or using a 2 step verification system you can prevent brute force attacks which spam your login in page with passwords. Visit ‘Two Step Authentication‘ to find out how.
Keep track of dash board activity.
Keeping a log of all the users and what actions they take on your dashboard will allow you to retrace your steps to where the point of breakage occurred.
Keep your site and computer up to date.
Keep up to date with the newest versions of WordPress, your themes and plugins. This also applies to keeping your computer and internet security software updated. Updates will fix any vulnerabilities and bugs.
Most of us don’t have the patience to sit down and read through a large amount of information before we commit to something. A lot of our decision is made on first impression. This is why having a strong and consistent brand identity is so important. We’ve put together a break down of what makes a strong, iconic brand identity.
So you’ve got the site but you’re not getting any business? It could be that lousy design and lacklustre content are turning potential customers away.
To help ease your worries we’ve put together our top tips for making your website more approachable.
Need more info? Web Design Ledger have a great article on the 20 Do’s and Don’ts of Effective Web Design.