supercharge your ads with facebook pixel

How to Supercharge Your Ads with the New Facebook Pixel

supercharge your ads with facebook pixel

What’s a Facebook pixel?

A Facebook pixel is a small piece of coding that allows you to track and optimise your ads, helping build targeted audiences for future campaigns.

What’s new?

Released early this year, Facebook’s new pixel is easier to use and track. By integrating two separate pixels, Custom Audiences and Conversation Tracking into one, Facebook has streamlined its system, offering improvements to its functions:

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Conversation tracking

Track the actions of web visitors from your Facebook ad and monitor how they interact with your website. For example; are they buying more from desktop or mobile? How often do they drop out at your payment page? Use this to make necessary improvements.

Optimising ads for conversion

Improve the quality and targeting of your ads, boosting their overall effectiveness. Use the data provided to ensure your ads are being seen by the customers most likely to take your desired action.

Building custom audiences

Facebook can help find optimal audiences for your ads based on people’s interests, likes and demographics.

You can also expect other benefits like faster loading, improved website SEO and the capability to track multiple events.

How to get started

Create the pixel and add it to your website. Find the ‘Pixels’ tab under ‘Ads Manager’ on Facebook. Click ‘Create a Pixel,’ give it a name and accept the terms. Next, paste the pixel code into the header of your website and check the status is active by clicking ‘Send Text Traffic’. This code will then send data back to Facebook, allowing you to better measure your activity. For more info about setting up your pixel, see Facebook’s guide.

How to start tracking the events that matter to you:

Once you’ve set up your pixel, you can start adding events, which allow you to customise and track the actions people take on your website. To do this, find the ‘Pixels’ tab in your ‘Ads Manager’ on Facebook, click ‘Install Events’. Choose the events you’d like to track – for example, when people make a purchase, make a search, view certain content or sign up for registration. Next, assign whether you track these on ‘Page Load’ (when someone lands on a page) or on ‘Inline Action’ (when someone clicks something) and select any additional parameters you’d like to measure. Copy and paste to your site and enjoy the benefits of improved ads!

Merryn Bourne Creative can help you optimise the way you produce, measure and track your advertising with the new Facebook pixel. Contact us today.

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A guide to Google pop-up penalties

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With mobile devices expected to exceed 60 percent of total web traffic by the end of the year, it’s no surprise that the search engine giant is trying to make the Internet a more mobile-friendly place. With smartphone screens averaging around five inches, pop-up adverts can lead to a particularly frustrating browsing experience on many devices. That’s why, starting in 2017, Google will push for complete mobile accessibility on websites by flagging out pages with pop-ups they deem too intrusive for mobile browsing.

What kind of Pop-ups will be flagged?

  • Pop-ups that need to be closed before the user can access the content.
  • Pop-ups that cover the main content of the page when the user first opens a link or after some browsing.
  • Pop-ups that mimic the site’s above-the-fold content while pushing the actual content below the fold.

What do the penalties mean for me?
Keeping any of the above pop-ups on your website will put you at risk of dropping down in Google search rankings, which make up close to two-thirds of the search engine market, according to comScore. This has the potential to hinder your site’s reach, and in turn, the overall success of your business.

Why mobile-optimisation?
Google’s commitment to mobile-optimisation is proof of just how important it is to ensure users have a positive browsing experience on portable devices. It’s important to consider that a mobile-friendly site will not only help you to avoid Google penalties but will also improve users’ browsing experiences, helping to boost your overall conversion rate.

What makes a site mobile friendly?

  • Compatibility with iPhones, Androids, Blackberries and tablets
  • Content that downloads quickly
  • Information that is simple and easy to navigate
  • Clickable links that make it easy to get in touch with you

Merryn Bourne Creative is Brand and Communications Agency. We create beautiful mobile responsive websites that are SEO ready, as part of our client’s overall strategy. If you’re concerned about how Google penalties might affect your website, contact us.