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And the winner is…

Interbrand-top-brands-2013_610x303

Apple has knocked Coca-Cola out of the top position in Interbrand’s annual rating of most valuable brands. This is the first time in 13 years that Coca-Cola has not taken out the top spot, being pushed down to third by Apple and Google.

Could this be a precursor to how global brand values will continue to change in the future?

Source: CNet