We’ve had a look at the top marketing trends of 2016 and put a few of our favourites together for you.
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Holiday season marketing
Want to keep your brand active whilst everyone else has checked out?
Here are our top tips. Implement your plan now!
Touchpoint Marketing
Touchpoints – where does your business pop up in front of your audience?
Consider your touch points – and create your path to purchase.
The Coffee Experience
Merryn Bourne Creative recently worked with Velocity from Airport Retail Enterprises to develop a marketing strategy for the signature drink round in the recent championships at The Coffee Experience.
We created a beautiful brand for the Macadamia Moment along with a promotional tent card to deliver the message that the deconstructed beverage could made just how you like it!
Here a few snaps from the day!
Source: Prime Creative Media
Source: Prime Creative Media
Source: Prime Creative Media
Promotional Marketing Strategies
Be desirable! Keep your pipeline full with these promotional marketing tactics!
Google Penality Crimes
We all love Google – keep away from these dirty tactics to make sure your website is loved by Google too!
AEH website lead generation
Recently Merryn Bourne Creative partnered with AEH Property Group to make some website changes to help increase the sites conversation rate. Our solution included adding an email capture form at the top of every sidebar. Having this new lead generation element positioned above the fold means users are more likely to notice and act on the call to action before having to perform a scroll action.
Construction marketing
Effective marketing makes more construction!
Posting the right content
We develop content, and the type of content varies. To be an effect marketing tool for your brand, the trick is getting the context right. The aim of the game is to build a community of readers who relate to your message and find your content relevant. What do your audience relate to best?
CBC Group responsive website
Merryn Bourne Creative and Concession Planning worked closely with the facilities management group, CBC GROUP to redesign their company website.
They now have a beautiful responsive CMS site with strong branding throughout. The new platform also features an interactive safety induction that allows for required sub contractors to complete an easy online questionnaire and agreement, which in turn cuts the internal admin processes for CBC Group.
For the potential client searching online, company statistics as infogrpahics show success in their sector in a snapshot, and gives the viewer a simple path to all core services, and required information.
